Digital Ad Salespeople in the RTB (Real Time Bidding) space can work together with Publishers to increase overall business and create a positive impact for all concerned, as we are learning at the Digiday Publishing Summit in West Palm Beach, Florida. Real-time bidding (RTB) will account for 13% of all US display advertising spending this […]
So You Want to Sell Digital Ads- From FINS, a Wall Street Journal Digital Network By Beecher Tuttle July 19, 2012 With print publications on the decline and digital advertising growing, print ad execs find themselves having to learn a whole new medium, one with far different technologies, metrics and, most importantly, contacts. The lesson from […]
Careers in mobile ad sales and other mobile-related fields are in high demand. Mobile advertising could the hottest thing since the Motorola Razr craze, but for some it’s still on the fence whether or not the dollars are going to catch up with expectations for the relatively young advertising channel. Many reports have estimated the use of mobile internet to some 200 […]
Since the rise and acceptance of social media in digital marketing plans, media sales pitches, and our professional lives, it has become expected of us as to use social media for professional purposes. If you are a Digital Account Executive, for example, it is imperative you have a strong social media presence – given our […]
Apple, Google, Facebook, and Amazon, we all know them, but it seems we might get to know them more. With stifling economies these heavy hitters continue to shift their attention into other digital verticals, changing not only the way business is done, but also the digital landscape. A recent digest of an eMarketer report discusses these changes […]
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