Nielsen has identified a new trend that bucks the idea that new platform viewing is additive with traditional TV viewing. Until last fall, Nielsen data consistently indicated that the heaviest media consumers display such habits across all platforms. A subset of consumers from television and internet homes emerged over the first 3 months of the year […]
There’s not much denying that streaming premium video is contributing to a huge increase in traffic being generated online. (Netflix now accounts for nearly a quarter of it in the U.S.) A new forecast from Cisco Systems predicts that traffic will just about double by 2015 to reach 200 exabytes; that’s 39 times what it was in […]
Apple has superseded Google to become the most valuable consumer-facing global brand, according to the 6th annual BrandZGlobal Brands study conducted by WPP’s Millward Brown Optimor. Technology and telecom brands dominated the ranking this year, making up one-third of the Top 100 brands. Apple led with brand value of $153 billion (up 84% from last year from […]
On April 8th, Apple introduced a unique challenge to search (did anyone say Google?). iAd mobile advertising, as CEO Steve Jobs explained, is “a new kind of mobile ad capable of delivering the emotional impact of TV advertising within applications.” The iAd combines the rich, emotional experience usually attributable to high-end TV advertising with the […]
I’ve read a great deal of reports on the Mommy Blogger and what they are about, their consumption habits, how some digital advertising efforts work, and others don’t, etc. But I’ve become more curious with how women as a whole consume online, and so I found these studies that I thought shed some interesting light […]
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