YouTube – Soon To Be Safe for Advertising Sales?

  • Posted by Steve Goldberg
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  • May 18, 2010

YouTube, a subsidiary of Google, is “growing up”, says the New York Times.  For so long, the website has been known primarily for snake/mongoose fights, skateboard-riding cats and dancing “geeks”.  Now, YouTube features a variety of more professional video that is drawing ever larger and more engaged audiences.  That variety of content appears to be turning YouTube, considered by many to […]


Counteroffer Acceptance, The Road to Career Ruin

  • Posted by Steve Goldberg
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  • May 14, 2010

Mathew Henry, the 17th century writer said, “Many a dangerous temptation comes to us in fine gray colors that are but skin deep.” The same can be said for counteroffers, those magnetic enticements designed to lure you back into the nest after you’ve decided it’s time to fly away. The litany of horror stories I […]

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Digital Media Career Tip: Counteroffers

  • Posted by Steve Goldberg
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Media Careers’ version of the “Love-Hate” Relationship As successful digital media sales recruiters and recruiters of digital marketing, ad ops, and other media-related jobs, we have had to advise candidates and clients alike on the “dreaded” counteroffer scenario.   “Dreaded” of course from the recruiting perspective, but does it have implications for the candidate’s career?  I […]


Digital Sales & Marketing Training – A Necessity

  • Posted by Steve Goldberg
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  • May 11, 2010

What might have happened in 5 years happened in 5 months back in 2009.  While traditional publishers were genuinely busy reinventing themselves to become more and more media-centric vs. print-centric or channel-centric… knowing the urgency but still feeling there was time…the time ran out.  Which begs the questions, “What does that mean for you, your […]