GM Drops Facebook Ads: What Other Verticals Will Follow?

  • Posted by Steve Goldberg
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  • May 20, 2012

GM announced the decision to drop Facebook paid ads on Tuesday.  Who thinks that the timing of this, the week of Facebook’s IPO, is a coincidence?  It seems GM is sending a message that perhaps Google, as well as other traditional platforms, perform better for the Automotive Vertical.  Will other verticals follow?   According to […]


Digital Media Trends and Stats You May Have Missed

  • Posted by Steve Goldberg
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  • January 28, 2012

Below are some recent digital stats that came across my inbox that I thought I would share. AdWeek revealed its list of six significant trends in digital advertising. They are as follows: The end of the click-through rate as an effective measurement of an ad’s success is nigh. The thin line between mobile and desktop is getting even […]


Digital Media Jobs – 6 Ways to Increase Your Worth

  • Posted by Steve Goldberg
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Few can question the rise of digital media, and its continued meteoric growth.   People will continue to consume media from more sources over different platforms, and media companies will find more innovative ways to reach them, including using social media or setting up a website using this web hosting directory to find the right hosting […]


Digital Media Sales –Providing Leadership By Re-positioning People

  • Posted by Steve Goldberg
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  • October 8, 2011

Innovation abounds in digital media, including the ways in which advertising is sold.  Are you a brand that wants to advertise using video across a broad spectrum of websites?  SAY Media can show you how.  Want to reach Facebook gamers watering their vegetables in Farmville?  Companies like Selectable Media can offer you solutions.  Looking to […]


Changing Social Media Usage & What It Means for Digital Marketing

  • Posted by Steve Goldberg
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  • August 26, 2011

Thought I would share this emarketer report with you all. I find it very interesting, though a bit predictable, but see for yourself if you agree. Users continue shift from content creation to distribution The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping […]