Online Video Ads Have Higher Sales Impact Than TV Ads

  • Posted by Steve Goldberg
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  • May 5, 2013

TV may still dominate the advertising market, but the audience for online video is soaring, with 58% of the US population streaming, up from 38% five years ago. Digital video presents a big opportunity for marketers, given that online viewers are receptive to ads (particularly when they’re seen during documentary, sci-fi and talk show content) […]


5 Ways Real-Time Bidding Differs From Direct Buys

  • Posted by Steve Goldberg
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  • April 21, 2013

Real-Time Bidding (RTB) is a process by which every online ad impression can be evaluated, bought, and sold, all individually, and all instantaneously (i.e., in “real time”).  It plays an important role in the media buying landscape now and will in the future. RTB looks to become the fastest growing digital advertising segment through 2016, […]


Digital Media Mirrors Your Career Approach

  • Posted by Steve Goldberg
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  • January 4, 2013

While careers in digital media – sales, account management, marketing, business development, etc. – represent exceptional opportunities for you in today’s digital landscape, the nature of the industry suggests a pathway to success beyond its explosive and innovative nature. Key to what drives the industry is competitiveness, growth and adding value. Consider approaching your career […]


Top-10 Predictions For Real-Time Bidding In 2013

  • Posted by Steve Goldberg
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  • January 2, 2013

The real-time bidding industry continues to see dramatic changes, and 2013 is no exception. Gus Spathis of Media Bistro gives his predictions  for real-time bidding in 2013 with Facebook in the forefront of some of these changes. 1.     Programmatic continues to grow in the U.S., but we will also see explosive growth in international markets such as Asia and […]


In 2013 Social Media Marketing Will Soar: 13 Trends to Watch For

  • Posted by Steve Goldberg
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  • December 30, 2012

Online, Digital and Social Media Marketing have struggled to create a cohesive synergy between each channel. In 2013, predictions suggest that not only will these three channels be key initiatives for companies, but together will also create a better brand equity and ROI. Futhermore, according to the melbourne social media agency social strategies will be […]