Online Video Ads Have Higher Sales Impact Than TV Ads

  • Posted by Steve Goldberg
  • |
  • May 5, 2013

TV may still dominate the advertising market, but the audience for online video is soaring, with 58% of the US population streaming, up from 38% five years ago. Digital video presents a big opportunity for marketers, given that online viewers are receptive to ads (particularly when they’re seen during documentary, sci-fi and talk show content) and that viewing is growing among hard-to-reach audiences like adults 18-34 and light TV watchers.

Full story here.