10 Essentials for Success in support of a Digital Media Sales Career

  • Posted by Steve Goldberg
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  • July 30, 2010

The smartest of us in media sales know that we’re back in school.  It is no longer enough to have that winning smile and great personality in advertising sales.  To sell digital media and secure the most promising ad sale jobs, you have to know digital media and the concepts that envelop this exciting, evolving industry.  Don’t […]


iAd, Apple’s New Advertising Platform, Will Be A Game-changer

  • Posted by Steve Goldberg
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  • June 25, 2010

On April 8th, Apple introduced a unique challenge to search (did anyone say Google?).  iAd mobile advertising, as CEO Steve Jobs explained, is “a new kind of mobile ad capable of delivering the emotional impact of TV advertising within applications.” The iAd combines the rich, emotional experience usually attributable to high-end TV advertising with the […]


Advertising Sales Hiring Advice: Job Reference Questions

  • Posted by Steve Goldberg
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Sales success is both an art and a science.  While this article is written for the benefit Sales Managers in Digital Media, the reference questions listed can be applied to ANY sales position. First to set the stage, you already know the people on the candidate’s reference list will likely say positive things about them.  […]


Still in the “Sweet Spot”: Digital Media Sales & Social Marketing

  • Posted by Steve Goldberg
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  • June 22, 2010

With the economic recovery and the need for many businesses to rebound from the relative drought in advertising during 2009’s recession, digital advertising sales have taken off.  We actually saw this in our own business as early as December of 2009, and to date there are no signs of a slowdown.  New York City, one […]


Top 25 Body Language Essentials for Job Interviews

  • Posted by Steve Goldberg
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  • June 15, 2010

“You had me at hello.” – the character Dorothy Boyd (Renee Zellweger) to Jerry Maguire (Tom Cruise) in Jerry Maguire (1996). As hiring managers, we want that feeling when we meet prospective candidates for the first time, and consistently throughout the forty five minutes or one hour set aside for the interview. As job candidates, you […]

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