I frequently receive e-mails with trend reports that I find interesting, and I thought I’d share this one with you. Online video viewing continues to rise dramatically in the U.S. as total streams increased by 31.5% and time spent viewing increased by 45% in Jan. from a year ago, according to Nielsen, whose new rankings placed DVD rental/movie […]
Happy Valentine’s Day! For those of you who don’t work on the weekends (you’re blessed), but you may have missed some of the news. Because I was working, I figured I would share the weekend’s top stories in digital marketing, advertising, and social media in a new, weekly Monday morning review. Groupon Pulls Controversial Ad Campaign A […]
I recently found this blog entry by Adobe on a study they did on the power of engagement that interactive digital magazine ads have versus static print magazine ads. The findings weren’t revolutionary nor were they shocking, but I thought they were interesting enough to share. This study found that digital magazine users spent more time with and recalled more about […]
Nearly 62 million US internet users, or 27% of the online audience, will play at least one game on a social network monthly this year. That kind of traffic and engagement has helped to build online social gaming revenue to a whopping $1.09 billion. That’s the total amount of revenue, according to eMarketer, expected to be earned […]
Everyone knows the social networking giant Facebook, but let’s not forget the little brother MySpace (yes, it still exists). In a round of layoffs to come, some 500 plus employees around the world are going be cut. According to MySpace, the overhaul in October allowed them to operate with less employees, and although MySpace wouldn’t […]
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