VP, Business Development

  • New Jersey, New York, NY
  • |
  • Job ID #10017


One of the leading PR, marketing, and communications agencies specializing in the lifestyle, entertainment, gaming, kids/family, and related spaces is looking for a VP, Business Development who will be responsible for all of the agency’s business development and marketing activities. This role will oversee the execution of a business development plan, which includes prospecting, lead generation and qualification, presentation development, and follow-up. This agency delivers 360-degree marketing expertise and execution with in-house teams driving successful programs encompassing PR, social, digital, creative, and paid media for their clients. This is a Hybrid position based in our New Jersey office.


  • Maintain extensive knowledge of the company’s products and services
  • Provide direct marketing to new business prospects
  • Work with the media department to develop contacts with media representatives in all key markets
  • Work to build prospects/contacts through existing clients
  • Develop and maintain a prime prospect list, which includes qualified prospects from the CPG, Food and Beverage, Nutrition, Gaming and Technology verticals
  • Manage/keep regular contact with companies on the prospect list
  • Build relationships between agency and key prospects
  • Create opportunities to pitch new accounts
  • Understand the business and marketing challenges of key prospects
  • Develop sales strategies for key prospects
  • Coordinate presentation/pitch approaches
  • Develops responses to requests for proposals (RFP)
  • Researches all prospects
  • Organize, direct and make arrangements for presentations
  • Target marketers with specific parameters
  • Merchandise account activities
  • Develop/update new sales literature
  • Manage/develop an electronic presentation piece


  • Prior agency experience within marketing and advertising experience, including digital
  • Previous experience as a member of a new business team with a solid track record of landing new business
  • An effective and proactive networker
  • A self-motivated person who has delivered consistent revenue through strategic sales solutions
  • Excellent communication skills, both written and verbal
  • Strong presentation skills



    Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

    Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $135,000 and $150,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.