Summary:

An independent New York-based media planning and marketing solutions firm, dedicated to developing customized plans that optimize our clients’ media investments, is seeking a Senior Social Media Strategist to join our team. You will develop, implement and oversee comprehensive paid social media strategies to increase traffic and awareness for our clients’ campaigns. As a Senior Social Media Strategist, you should have excellent multitasking skills to handle all social media platforms in a cohesive way. You will also co-supervise a team of 5 social media strategists. If you are a creative social media planner and a great team worker, we would like you to join us.

Responsibilities:

• Mentor and manage a team of five social media specialists on select accounts
• Brainstorm media strategy, offer solutions and guide problem-solving process
• Proof media plans, review reporting, and guide/mentor specialists in internal and client-facing presentations
• Execute and oversee paid social media planning, analytics, and optimizations on behalf of Public Health clients’ campaigns in platforms Facebook, Instagram, Snapchat, TikTok, LinkedIn, Twitter, etc.
• Making a difference in people’s lives with a natural display of leadership and team values, by developing and implementing strategic media plans and humbly seeking out past learnings to the betterment of always trying to do better
• Build sound social strategy to support overarching media campaign (considering target, audience size, assets, KPIs, consulting available research, and historical performance as available)
• Present plans to Account Director and secure necessary approvals
• Implement campaigns with primary focus on Facebook, Instagram, Twitter, Snapchat, and LinkedIn (campaigns built within respective Ads Manager platforms)
• Optimize continuously across ads, ad sets, campaigns, and platforms to improve performance week over week
• Compile reports and provide to Account Director, ensuring all deliverables and deadlines are met
• Complete monthly billing, ensuring timeliness and accuracy
• Read industry trades and stay updated on social marketing trends (recommending new ad types, tactics, and platforms as applicable)
• Maintain relationships with vendor contacts; leading weekly calls concerning active and upcoming campaigns

Qualifications:

• Experience in paid social media
• Experience managing at least 2 people
• Strong written and verbal communication skills
• Strong mathematical and analytical acumen
• Attention to detail
• Familiarity with tools and software such as:
  • Social: Facebook Business Manager, Twitter Ads, Snapchat Ads, LinkedIn Ads, TikTok Ads
  • Google Analytics
  • Reporting dashboards (Datorama, Tableau, Google Data Studio, etc.)
  • Excel (Pivot Table, VLOOKUP’s)
  • Basic knowledge in ad copy/creative generation a plus
• Knowledge of generating pixels and conversion events in ad platforms a plus
• BSc degree in Marketing or relevant field

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $80,000 and $95,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.