Senior Marketing Manager

  • New York, NY
  • |
  • Job ID #9736

Summary

A fast-growing, exciting start-up company in the creative advertising technology space focused on social and Advanced TV advertising, is looking for a talented and experienced Senior Marketing Manager person.

Responsibilities:

    • Manage day to day marketing activities; content, paid advertising, website and lead generation campaigns executed internally and by outsourcing vendors
    • Develop relationships with key industry organizations/events, brainstorm company activations/participation/sponsorships, and ensure that company participation rises above expectations
    • Be a keeper of the brand and communication guidelines, ensure that everything that goes out the door represents the company brand at its best
    • Work closely with the company’s PR company
    • Concept, pitch and deliver on your ideas to raise the company’s profile amongst its potential customers
    • Develop a methodology to track success metrics associated with all marketing efforts, reporting up through the company
    • Other unique ideas you and the marketing team will come up with, plan and execute

Qualifications:

  • Experience in marketing for an ad-tech company or in a closely related field
  • Experience working with sellers
  • Demonstrated ability to work on multiple projects at once
  • Basic knowledge of the key tactics mentioned above, especially lead generation and events (extra points if you know your way around HubSpot or Marketo)
  • Strong communication and writing skills, the ability to tell compelling stories and develop interesting takes on industry topics, highly capable in either PowerPoint or Keynote
  • Broad understanding of the full scope of advertising/marketing communications (brand-driven, response-driven, promotion-driven, etc.)
  • Knowledge of the structure and underlying business priorities of key industry segments (advertisers, agencies, advertising planning, digital and traditional buying, creative, etc.)
  • Self-motivated, hard charger who thrives in a fast-paced, rapidly evolving business 
  • Ability to interface effectively with key internal management team members
  • War stories, hobbies, side hustles, aspirations, outside passions

 

     

    Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

     

    Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $90,000 and $120,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.