Senior Integrated Marketing Manager

  • New York, NY
  • |
  • Job ID #9992


One of the most trusted Digital Media Companies in the brands in the Health, Wellness, Pharma, and Healthcare information space is seeking a Senior Integrated Marketing Manager.

We are looking for an individual to join our team in NYC. The role is responsible for leading the development, scoping, and strategic storytelling of a high volume of advertising solutions and sponsorship opportunities for large accounts, across all verticals – consumer packed goods (CPG), Government, Pharmaceuticals, etc. Candidates must have the ability to think creatively and ultimately communicate their strategy effectively. Additionally, business depth & acumen are critical to interfacing with executives and building successful relationships with partners across all functions.


  • Serve as the marketing lead in support of sales responsible for packaging, pricing and positioning integrated digital solutions to large consumer advertisers across multiple verticals
  • Partner closely with Sales to understand client needs in order to create the most innovative and effective solutions
  • Create the overall narrative for all solution presentations, in response to client RFPs
  • Lead collaboration efforts across multiple teams and offices to ensure effective configuration and delivery of solutions- including client services, product marketing, editorial, program marketing
  • Provide insightful analysis and recommendations to the business regarding marketplace trends and activities
  • Support sales directors throughout the sales process – including joining client meetings/presentations and representing the company during calls, outings, etc.
  • Serve as lead on various team and cross-functional initiatives
  • Proactively identify and provide solution recommendations to organizational and process inefficiencies


  • Experience in marketing, strategy, or sales for a digital advertiser, publisher, or media agency
  • Bachelor’s degree in Business, Marketing, or Advertising preferred, however actual experience can be accepted in lieu of degree
  • Working knowledge of digital agencies required
  • Comfort and familiarity with highly matrixed cross-functional departments
  • Working experience with Salesforce or another CRM program required
  • MS Office (Excel, Word, PowerPoint)
  • Ability to build relationships
  • The ideal candidate must possess strong creative marketing skills
  • Ability to understand and solve problems regarding client expectations
  • Excellent verbal and written communication skills
  • Strong consulting skills and ability to influence internal partners
  • Strong listening skills with ability to translate concepts into deliverables
  • Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines
  • Knowledge of CPG and Pharma industries preferred


    Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

    Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $100,000 and $110,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.