Summary:

 A growing, successful full-service Ad Agency and Public Relations firm with an excellent corporate culture is seeking an SEM Specialist. Our SEM Specialists work to develop and manage SEM and PPC display campaigns and are adept at keeping their eyes on the data while at the same time being able to think big picture and make our client’s dollars work harder.

 Responsibilities:

• Day-to-day management of SEM campaigns, including account structure, keyword research, bid strategies and management, ad copywriting, and other core PPC functions
• Development of digital media strategies that perform in tandem with an integrated media and overall advertising strategy
• Understanding SEM KPIs and collaborating with analytics team to deliver meaningful campaign insights and actionable takeaways
• Interpreting, compiling, summarizing, and communicating learnings from primary and secondary data, striving to continuously improve the ROI of a client’s budget
• Managing relationships with vendor partners and staying up to date on SEM and PPC trends to stay relevant and effective

Qualifications: 

• Direct experience with SEM Campaign design, development, and management
• Knowledge of advanced interactive targeting technologies
• Demonstrated ability to create and interpret reports that assess campaign delivery against KPIs and identify opportunities to improve digital campaign performance
• Thorough knowledge of Google Adwords and Microsoft Ads as well as bid management tools, with certification in both platforms preferred
• Prior experience with third-party ad-serving and campaign trafficking as well as website analytics tools (ie Google Analytics, Omniture)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Ability to manage multiple tasks with attention to details, deadlines, budgets, and timelines
• Exceptional analytical and Excel expertise combined with strong written and communication
• skills
• Passion for digital media and a drive to continue to learn more and keep up-to-date with latest trends and best practices in search engine marketing
• Ability to work well independently and collaborate effectively with media and client services teams

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $60k and $80k respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.