Summary:

This exciting Programmatic Digital Sales role is for a publisher of original and unique media brands and content, reaching over 120 million unique visitors a month (more than one-third of all Americans). The audience is young, diverse, and passionate about the content, which includes comedy and high-impact storytelling.

The Programmatic Sales Director will help grow the company’s Programmatic revenue and elevate them in the decision-making process for Programmatic buyers and platforms.

Responsibilities:

• Build and maintain strong relationships with account teams and decision-makers at agency trading desks and DSPs; be the voice of the company at these partners and ensure the company is top of mind
• Develop and implement tactics to increase our programmatic revenue, including evangelism, education and partnership with key ad tech players, with the goal of familiarizing them with the company’s programmatic offering and positioning Collaborate closely with Sales, Marketing, and Operations to maximize revenue growth through the programmatic channel
• Collect, prioritize, and share feedback with Product and Operations to support the optimal evolution of our Programmatic offering
• Collaborate with Field Sales Team to support client enablement and spend growth, including work on specific private marketplace deals
• Assess and understand the programmatic landscape, develop strong trading desk relationships (account level and above), create relationship maps and subsequent engagement plans; partner with the agency team and field team when appropriate to work through complex relationships
• Help develop marketing strategies to influence media planners, buyers & ad tech vendors
• Serve as a Programmatic channel expert for both internal and external teams

Qualifications:

• Experience working with Programmatic Advertising Technologies (Ad Exchanges, Deal IDs, RTB, DSPs, DMPs, SSPs, etc.)
• Marketing/Agency/Advertising experience
• Prior experience with publisher monetization platforms and tools, including Google Ad Exchange and Header Bidding partners
• Experience with programmatic/channel launch activities
• Demonstrated communication, client and time management, negotiation, conflict resolution, and presentation skills

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $125,000 and $150,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.