Summary:

A successful, established Digital Media agency is seeking a Paid Social / Social Media Buyer to place and manage client media buys on the major social platforms, including Facebook, Instagram, Twitter, Pinterest, TikTok, and others. The Social Media Buyer should have a strong foundation in planning, buying, reporting, and analytics within the social platforms, the ability to thrive in a fast-paced environment, and effectively communicate tactics and strategies to clients. This is a strategic and vital role within the team, and will report to the Director, Paid Social.

Responsibilities:

• Create and manage direct response and branding campaigns across various social platforms
• Analyze campaign specs (budget, creative, audience targets, timing, KPI’s, etc.) and provide feedback to clients on most effective tactics and strategies
• Optimize media campaigns towards performance objectives and KPI’s
• Analyze campaign data and develop tactics and strategies to optimize spend, while scaling spend and improving performance
• Collaborate with internal teams (planning, buying, Ad Ops, programmatic) to communicate campaign goals and unique needs
• Attend in-person meetings with clients, and communicate our social media capabilities and benefits
• Analyze key metrics and modify strategy as needed
• Compile and analyze campaign performance, identify trends, and proactively recommend opportunities for improvement to present to clients as well as internal teams.
• Stay current on the latest trends and developments in social media

Qualifications:

• Experience in paid social media, either agency or client in-house
• Strong communication skills, with ability to speak comfortably in front of clients; explain complex concepts
• Ability to analyze social media metrics; and optimize media accordingly
• Strong understanding of social platform algorithms, optimization levers, and ad products
• Strong analytical skills, focusing on media performance and achieving results
• Ability to manage multiple projects simultaneously
• Proficient in balancing and adhering to budgets and timing
• Intermediate Excel skills

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $60k and $80k respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.