Summary:

As a leader in healthcare advertising, this thriving AdTech Company combines data, programmatic technology, creativity, and strategy. At our core, we are data-driven technologists, strategists, and creative thinkers.

We are seeking a Paid Search Specialist who will play an integral role in the growth of our brands by supporting execution of paid media strategies across search networks. While emphasizing revenue growth and customer acquisition, they should possess an appreciation for brand values, aesthetics, and market positioning, as well as an ability to make creative recommendations to improve performance while still maintaining our brand’s DNA.

Responsibilities:

• Formulate paid search strategies for clients, ensuring that recommendations and decisions are consistent, imaginative and deliver results
• Develop and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and performance reports
• Proactively monitor all campaigns for delivery and performance
• Make ongoing optimizations to meet campaign objectives, including budget management, monitoring on-site conversion actions, bid management, negative keyword strategies, ad creative & landing page revisions
• Collaborate closely with Sales and Account Management teams to Identify revenue growth opportunities, and offer ideas and creative solutions
• Stay up to date with the latest SEO and digital marketing trends and best practices
• Establish and manage integration of vendor partnerships; provide thought leadership on developments within industry groups and media partner

Qualifications:

• Skilled with using strong analytical and data storytelling with the ability to identify and communicate trends and insights
• Excited to assume a lead role in building and integrating digital advertising efforts, ensuring alignment with the business strategy
• A collaborator who enjoys working with the creative team to develop content for ads and posts; the analytics team to continually optimize opportunities for short and long term performance, and sales and account management teams to support proposals and renewals
• An exceptional leader who is organized, a pro with time management and detail oriented
• An effective communicator, with excellent written and verbal communication skills
• Experience in paid media management with an emphasis on paid search, including experience maintaining reporting, dashboards, and analysis across different paid media platforms
• In depth knowledge of Google Analytics, Business Manager, Google AdWords, and SEMrush (Search Ads 360 a plus)
• Ability to analyze data and provide evidence-based recommendations
• Experience with A/B testing and other testing metrics
• Sense of ownership and pride in your performance and its impact on our clients’ key business outcomes
• Work in visualization/business intelligence platform, such as Tableau, huge plus
• Experience with RFPs & RFIs
• Experience in programmatic job advertising platforms or advertising on job boards

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $65k and $75k respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.