Summary:

A top media planning and buying agency specializing in the youth and parents market is seeking a Paid Media Specialist with brand-focused social and digital media experience. The position requires strategizing/developing the most efficient and effective media plan recommendations to ensure the client’s goals/objectives are met. There are day-to-day client interactions, and it is important to maintain the knowledge of client products to ensure all media requirements are executed in a timely and accurate manner across multiple kid and adult networks.

Responsibilities:

• Work with Account Leads in maintaining all areas of self-serve Social Media campaigns from implementation, maintenance, and optimization
• Support the creation of audience-first campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across the entire customer journey
• Own the holistic view of paid social and media data and analytics, defining clear KPIs across the marketing funnel that enables the team to clearly gauge investment effectiveness
• Manage key agency, platform, and media partnerships (e.g. Google, Facebook, Verizon) and deepen the team’s partnerships with internal Analytics, Brand, Tech, Product, and CRM teams
• Prepare and deliver buying and digital trafficking specs and guidelines
• Develop testing agenda and campaign measurement strategies in partnership with Analytics
• Support in weekly and end of campaign reporting and insights
• Manage Platform Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations

Qualifications:

• Bachelor’s Degree with media buying/planning experience
• Expert knowledge of self-serve platforms such as: Google Ads (Search, Display, YouTube), Facebook Ads Manager, YouTube Studio (Preferred but not required)
• Experience with key business tools for Media (ie Prisma, DCM, Innovid, Data Studio)
• Must possess desire to advance analytical, research, and quantitative skills
• Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must be hard-working, resourceful, and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Proven ability to successfully manage internal and external partner relationships

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $80,000 and $100,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.