Summary:

An independent New York-focused media planning and marketing solutions firm is seeking a Media Planner, Out of Home and Print. Dedicated to developing customized plans that optimize our clients ‘media investment, we generate exciting, innovative ad opportunities in a media spectrum that is always shifting and evolving. We have a dynamic energy committed to mobilizing our clients’ media strategy and accomplishing their goals through synergy and efficiency.

We are looking for an experienced out of home (OOH) and print media planner to join our growing team of experts. This position will be working closely with and be reporting to a VP of OOH and Print Strategy.

Responsibilities:

• Work closely with Media’s Account Directors and Management on various OOH and print media campaigns and ad hoc projects
• Build strategic recommendations for OOH and print media campaigns for non-profit and for-profit clients
• Prepare market data research as basis for all OOH and print media planning strategy
• Prepare comprehensive OOH media plans, including specifics on various placement types such as digital and static billboards, transit, street furniture, place-based, and other
• Prepare comprehensive print media plans, including specifics on various placement types such as ethnic newspapers (various languages), general market dailies, trade/professional publications, lifestyle magazines, and other
• Handle negotiations with vendors, media placement, creative distribution/proofing, placement proofing, and campaign billing across both media

Qualifications:

• Experience in strategy, planning, and placing various types of out-of-home and print media
• Strong knowledge of OOH media opportunities and logistics throughout NY State and NY City preferred
• Knowledge of multicultural media usage and behaviors as they relate to OOH and print strategy a major plus
• Exceptional verbal/written communication skills
• Attention to detail
• Excellent organizational and planning skills; able to work quickly under pressure, managing and prioritizing multiple assignments
• Familiarity with tools and software such as:
  • AdQuick, PopTracker or similar OOH media research /buying tools
  • MS Office Suite
  • Google Maps
  • SRDS or similar print media research/buying tools preferred
• Experience in programmatic DOOH a plus

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $70k and $75k respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.