Global Marketing Director

  • New York, NY
  • |
  • Job ID #10013

Summary:

A highly-successful and well-respected Textile company is looking for a Global Marketing Director to join our team as we usher in a new chapter for our historic luxury brand. Our ideal candidate has a proven track record of delivering best-in-class marketing campaigns for both B2B and DTC brands. Reporting to the CEO, the Global Marketing Director will collaborate with our creative, production, and sales team in both Italy and the United States to market our luxury fabrics to global designers and extend our direct-to-consumer product lines.

 Responsibilities:

  • Marketing Strategy: Planning and deploying an integrated marketing strategy that reinforces brand preference and builds incremental customer opportunities
  • Brand and Collection Campaigns: Develop and implement marketing plans for our B2B business and growing director-to-consumer business line. Collaborate with our team of creatives and producers in building campaigns for our upcoming collections in channels spanning social, web, CRM, print, experiential, and e-commerce. Collaborate with project management to deploy campaigns on time, on budget, and in alignment with agreed-upon objectives
  • Website Strategy: Lead integrated team in evolution of website redesign with new CMS, compelling content strategy, and modern e-commerce feature set
  • Sales Marketing: Partner with sales team in lead-generation initiatives
  • Evergreen Content Strategy: Architect and maintain a regular cadence of brand content on digital-owned properties and in showrooms
  • Customer Experience: Partner with our sales team in evolving customer experience and identifying new potential revenue streams/product extension
  • Public Relations: Oversee existing relationship with brand’s public relations firm
  • Measurement & Insights: Translate campaign performance to actional insights/results

Qualifications:

  • Location: New York City area based (opportunity to work from home with frequency)
  • Travel: Business travel 4-6 times a year to meet with team
  • Experience: Marketing/agency-side experience
  • Language: Bilingual in Italian a plus
  • Communicator: Powerful communicator that can explain complex ideas in simple ways
  • Innovator: Proven innovator that seeks to better understand and experiment with the convergence of design, data, and technology in service of customer experience
  • Leader: Compelling leader that motivates and leads an integrated team to achieve remarkable results. Excels in agile environments; entrepreneurial spirit that enjoys piloting new ideas
  • Organized: Strong time management skills with the ability to coordinate and balance multiple projects in a fast-paced environment
  • Curious Self-Starter: Natural ability to drive process forward, problem solve, and inspire team

 

    Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

    Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $170,000 and $225,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.