A cutting-edge, leading global publisher catering to those with a strong interest in engineering, technology, and science is seeking a Digital Ad Sales Manager who will oversee revenue from advertising, direct sales, and subscription business. This candidate will also support business priorities through efficient processes and tools for ad sales monetization.
This person will also be in charge of ad strategy and operations, as well as managing monetization strategies and justifying business requirements with key indicators and ROI assumptions. The candidate must also establish strong relationships with business partners.
- In charge of finding new ways to monetize the company’s content
- Work side by side with finance and sales to oversee quarterly revenue targets
- In charge of the programmatic team responsible for optimizing the CPMs and the final revenue
- In charge of the revenue and monetization strategy
- Oversee media planning and ad operations team supporting national sales
- Oversee continual process improvement across planning, ad ops, and ad technology
- Support sales team with annual, quarterly, monthly ComScore reporting
- Develop new ad products across all the platforms
- Bachelor’s Degree
- Knowledge of programmatic and direct media sales at a publisher
- Strong communication and leadership skills
- Knowledge of Media Planning + Ad Operations
- Understands digital advertising landscape
- Strong interest in AdTech
- Data analytics skills
- Knowledge of subscription models
- Experience in monetization and competitive trends in the digital industry
- Ability to operate calmly and smoothly with self-discipline
- Startup mindset
Required Notification: Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc. That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies. It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc. And every job may have a unique requirement. And every job could come in higher or lower than the range we are given. We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states. In the case of sales people, most time it is also a function of their contacts. If the job is an analyst, analytical skills and experience matter. Etc. This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate. Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states. Thus, know that anything we note in a salary range does NOT include such other compensation elements. And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit. We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.
Qualified by all of the above, for this job with requisite/required years of the required experience and skills, the minimum and maximum salary is approximated at $140k and $170k respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation. Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.