Summary:

A highly-respected, long-standing Digital and Integrated Publisher is looking for a confident, energetic, creative, and collaborative Director of Acquisition Marketing to drive subscriber growth and scale. This individual will lead a team that builds a strategy to drive brand awareness, acquisitions, and conversions across all channels.

Responsibilities:

• Cultivate a keen interest in the content, building the brand and expanding the audience reach
• Create multi-channel marketing plans by researching, analyzing, and defining target audience requirements; analyzing competitors’ offerings; and understanding our goals and objectives
• Advocate for our brand, voice, and identity across all channels
• Design and oversee thoughtful marketing plans optimizing the customer journey across multiple channels, including email, newsletters, social media, display advertising, search and print channels
• Build campaigns that attract and convert prospects who are likely to remain subscribers for many years and deliver a positive lifetime value to the brand
• Have a proven track record for developing rigorous testing agendas to evaluate, channel, offer, creative, landing pages and customer communication to optimize results in a test and learn environment
• Own copy and creative execution for all promotions, managing vendors as needed
• Through detailed understanding of customer needs and requirements, act as an advocate in pricing and bundling decisions
• Collaborate closely and constantly with colleagues on Product, Analytics, and Editorial teams to identify approaches to increase the effectiveness of the website and other products (newsletters, podcasts, etc.) in supporting our brand goals
• Communicate results to stakeholders, sharing a deep understanding of consumer behavior, and generate hypotheses to test driving new leads and drive conversions
• Remain up to date with new marketing techniques and technologies, ensuring that our marketing is best in class

Qualifications:

• BA/BS degree or equivalent practical experience
• Marketing experience desired, preferably in media
• Experience leading and managing digital and social marketing, including email, newsletters, organic and paid social media, display advertising, search and print channels
• Solid understanding of website and marketing analytics tools e.g. Google Analytics, social media listening tools, audience segmentation and surveys to optimize
• Demonstrated experience planning campaigns and activities informed by data analytics and customer insights
• Demonstrated collaboration skills, with experience working across multiple stakeholders, leadership, and external agencies
• Excellent project management skills with meticulous attention to detail
• Demonstrated direct response copy and creative ability
• Experience with landing page optimization strategies
• Excellent organizational skills with the ability to manage multiple short and long-term projects simultaneously, communicating timelines across teams

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $120,000 and $150,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.