Director, Integrated Marketing

  • New York, NY
  • |
  • Job ID #9936


Entertainment and celebrity news continues as one of the most dynamic categories of content online. This web publisher is currently looking for a Director, Integrated Marketing.  The Director of Integrated Marketing will be responsible for creating and executing integrated marketing programs and developing sales and marketing materials to secure, retain, and grow ad revenue for their multiplatform properties. The role requires an experienced storyteller who has a passion for communicating big ideas and a knack for leading projects and collaborating with cross-functional teams.

Reporting to the Head of Integrated Marketing, the position plays a critical role in developing and packaging innovative opportunities that utilize a wide range of elements including, but not limited to, branded and sponsored content, social, video, high-impact media, e-commerce, and other related brand assets.

The ideal candidate will be a self-motivated leader with a track record of driving creative collaboration, delivering innovative solutions, and establishing best-in-class ideas that connect with consumers, deliver results for advertisers, and drive revenue.


  • Work with the integrated marketing and ad sales teams to strategize, create, and write cross-platform proposals and marketing materials
  • Create effective and engaging communication of those opportunities in writing and in person
  • Participate in brainstorming sessions with sales and account management teams to answer a high influx of RFPs and proactive requests.
  • Keep abreast of marketplace trends, audience insights, and industry guidelines to help inform program creation and to help support our brand story
  • Operate with a superior level of client service in all client-facing communication


  • Experience in ad sales marketing (digital, publishing, and/or integrated marketing)
  • Excellent interpersonal and organizational skills
  • Strong writing and creative thinking abilities
  • Experience with influencer/celebrity talent relations, a plus
  • Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
  • Strong presentation skills
  • Awareness of current culture as it relates to brand and relevant promotional opportunities
  • Ability to work independently and within a team setting
  • Experience with Microsoft Office products


    Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

    Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $120,000 and $145,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.