Summary:

A successful data measurement and analytics company that powers the success of marketing, research, and creative professionals is seeking a Director, Data Strategist.  The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients – advertisers, TV networks, and movie studios – generate greater value from their creative efforts and media investments. Our core platform brings the power of digital measurement to TV, providing comprehensive ad occurrence and effectiveness insights via real-time, always-on, and fully syndicated Search Engagement data.

The Director, Data Strategist is a key member of the client service and commercial team, working from the client service team, and alongside sales, marketing, product, and data science leadership to bring our data to life and maximize value for clients. The role requires equal parts analytic skills and storytelling – with the ability to create and present actionable, data-driven insights to our many customers across brand marketers, ad agencies, TV networks, and movie studios. This role is a cross-client advanced analytics expert challenged with elevating our data application through designing and executing custom solutions.

Responsibilities:

• Be an advanced analytics face across clients, alongside our SVP Advanced Analytics. Consult on accounts in which there are needs outside of standard deliverables. Ideate with senior clients on driving a connection between our data and business outcomes
• Proactively bring applied analytics solutions to key clients
• Translating new metric/product prototypes into outward-facing content (across clients, sales, marketing). Partner closely with Research and Data Science teams on translating data outputs into client-facing deliverables
• Consult / Help create “big picture” analytics stories (and/or lead creation of templates/systems others can use) with our data that can be used for tentpole / big marketing activations
• Support the sales and business development process by producing marketing collateral for new business presentations
• Support Marketing team with ad hoc data analyses for various thought leadership content opportunities – for press, events, and sales enablement
• Manage work stream of Convergent TV deliverables across clients. Oversee development of deliverables and work with the Media Analytics team to integrate Convergent TV deliverables into existing deliverables.
• Present results to clients
• Define use cases and develop client case studies to illustrate use cases
• Drive a consistent internal feedback loop on product utility. Work with company engineers and data scientists to plan and prioritize features
• Manage small team – will scale team as needed with potential to build a team that supports expanded client base, vertical specialization, and new business
• Understand our clients’ needs and determine new ways to present our data in compelling ways that match those needs
• Ensure that clients are deriving maximum value from our partnership to ensure high client satisfaction, renewals, and account growth
• Drive a consistent internal feedback loop on product utility. Work with company engineers and data scientists to plan and prioritize features
• Work with the data quality team by identifying issues pertaining to data accuracy and completeness for more complex cases
• Understand and stay on top of changing industry dynamics and the competitive landscape
• This role will NOT directly manage client accounts on an ongoing basis

Qualifications:

• Experience in advertising/marketing research, corporate strategy, or consulting, preferably with experience in or exposure to the Media and Entertainment industry
• Proficient with R and SQL
• Ability to write and present presentations and reports that present our information in a succinct and usable manner – i.e. a great storyteller
• Highly comfortable with close client engagement, and strong presence in meetings with senior executives
• Passion for TV and advertising is a plus
• Versatility, i.e., the ability and willingness to wear multiple hats and switch gears frequently
• A self-starter who is comfortable with ambiguity, and who has the desire to be part of a fast-growing, exciting, and nimble startup company

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $110,000 and $150,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.