Summary:

An established, prestigious and profitable multimedia sales and marketing company is seeking a Digital Product Manager, Data & Audience. This individual will gather market intelligence to shape future advertising products, identifies target audience and analyzes their characteristics, behavior and media habits to decide how to best communicate with them. Monitors advertising campaign delivery and resources (e.g., budget estimates, preparing and negotiating advertising and sales contracts, etc.) from beginning to end and optimizing as needed. Collaborates with cross-functional teams to analyze forecast models and tools to monitor advertising product demands and changes to the competitive pricing environment.

Responsibilities:

• Design, develop, operationalize, and analyze digital advertising products to support media sales
• Enhance and support the development of unique digital advertising sales proposition
• Identify, design, and implement processes and procedures that optimize digital advertising revenue and performance
• Research, identify and recommend industry best practices and vendors and discover new or enhanced ways to use existing technology that can increase revenue potential and improve operational efficiency
• Develop and maintain advertising quality controls to ensure adherence to advertising policies and ad specifications
• Assess, design and report metrics critical in tracking digital advertising performance overall
• Participate in realizing prioritized strategic initiatives from leadership/management by collaborating with internal groups, taking ownership of special projects, and identifying needs required to deliver and operationalize digital ad implementations

Qualifications:

• Experience with Data Management Platforms creating and managing the development and operationalizing of first-party audiences
• Experience with the application of audience targeting in either a buy or sell environment (DFP/GAM or DV360, etc)
• Previous experience and management of digital ad pixel utilization/tag managers in accordance with internal policies
• Demonstrated ability to conduct research on, make recommendations and manage audience management ad technology
• Demonstrated experience managing data dictionaries, taxonomy/naming conventions
• Knowledge of SQL,Google BigQuery, LiveRamp’s ConnectUI, or Safe Haven a preferred
• In-office/open office environment with the ability to work effectively surrounded by moderate noise

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $94,000 and $105,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.