Summary:

A long-standing, established, highly successful news-focused Digital Publisher is seeking an Audience Development Manager.

The Audience Development Manager will lead the company’s growth and engagement efforts, developing strategies that maximize our reach across platforms while growing the company’s newsletters’ list size and engagement. The Audience Development Manager will develop a measurement and reporting strategy to educate stakeholders across editorial, product, and business teams about current and prospective users.

 Responsibilities:

• Establish and own KPIs for growth and engagement for newsletters, social, SEO, and other channels
• Develop strategies to build reader habits
• Overseeing our analytics, including gathering and reporting of insights from across platforms to inform daily and strategic decisions
• Track, target, and grow loyal reader segments
• Collaborate with business and marketing team members on converting readers to members
• Measure the impact of tactics/experiments
• Responsible for newsletter list growth strategy using tools such as search, social, site and other creative means
• Accountable for newsletter engagement KPIs and reports regularly on progress

Qualifications:

• Experience in an audience development and/or engagement function for a Digital Publisher
• Experience with a news organization, working in a newsroom environment, a strong plus
• Desire to innovate, problem-solve, and launch new initiatives
• Google Analytics (GA4) expertise
• Experience managing professional Social Media platforms, with “a finger on the pulse” of social media trends
• Search engine optimization (SEO) experience
• Experience running newsletters; knowledge of Mailchimp preferred
• Excellent verbal communication, collaboration, and presentation skills
• Bachelor’s degree

Required Notification:  Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc.  That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies.  It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc.  And every job may have a unique requirement.  And every job could come in higher or lower than the range we are given.   We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states.  In the case of sales people, most time it is also a function of their contacts.  If the job is an analyst, analytical skills and experience matter.  Etc.  This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate.  Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states.  Thus, know that anything we note in a salary range does NOT include such other compensation elements.  And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit.  We are a 3^rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required  years of the required experience and skills, the minimum and maximum salary is approximated at $75k and $85k respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation.  Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.